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Industry Analysis Case Study
Case Title:
Gambling Industry in US: The Growth Strategies
Publication Year : 2005
Authors: Rajender Singh, Sumit Kumar Chaudhuri
Industry: Leisure and Tourism
Region:USA
Case Code: INA0034
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
After its new-found respectability and the government's interest in deregulating this tightly controlled business, gambling has become one of the most flourishing industries in the US. It grew from less than $40 billion in 1993 to $73 billion in 2003, 32.4% of the total global gambling revenue for that year. By 2004, 46 states in the US had some form of legalised gambling and it is expected that on-line gambling alone would generate revenues of $7.6 billion by 2005.
Pedagogical Objectives:
- To highlight the evolution and growth of the gambling industry in the US
- To discuss the challenges faced by it due to market saturation and the US tax structure.
Keywords : Gambling industry; Growth strategies; Consolidation; MGM (Metro-Goldwyn-Mayer) Mirage; Harrah’s Entertainment; Internet gambling; Lotteries; Growth Strategies Case Study; Pari-mutuel wagering; Casinos; Mergers and acquisitions; National Gambling Impact Study Commission (NGISC); Cashless slot machines; Globalisation; American Gaming Association; Entertainment industry
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